Naomi Osaka launches new Nike collection and agency

Photo: Getty Images

If you’re finally ready to ditch those tie-dye sweats but still hope to keep it fresh and flexible this season, say no more, Fam; Naomi Osaka has you covered. The tennis phenom turned fashion and beauty expert just came out his new capsule collection with Nikewith a perfect palette for spring.

Naomi Osaka
Photo: Getty Images

“I want people to enjoy the styling process when putting their looks together,” read a quote from the four-time Grand Slam champion on an Instagram post from Nike Women launch of the collection, much of which features a vibrant abstract print in deep blues and Day-Glo green not too dissimilar to a tennis ball. “I also think a lot of the silhouettes and colors are really bold and empowering,” Osaka added.

Osaka teased the collection during a recent trip to Paris, stopping at Nike’s House of Innovation in the French city to showcase the “bold colors and silhouettes” of the new capsule, which features 14 pieces, including many are fluid.

Naomi Osaka at the Roland-Garros press conference:

While Osaka is still active on the court, the past few years have seen the tennis star – who has repeatedly and unabashedly defended her sanity amid the pressures of competition – branching out into other areas. As noted People magazine, her current collection with Nike follows a capsule designed for Roland-Garros in 2021, which also saw the launch of KINLÒ, Osaka’s skincare line designed for melanotic skin. In March this year, another sports icon joined her in the effort, as Colin Kaepernick invested in the brand.

Colin Kaepernick is the new investor in Naomi Osaka's KINLÒ

As People also reports, the world’s highest-paid female athlete has even bigger plans in mind with the creation of her own sports agency. Named Evolve, the new agency is another bold but organic move in the 24-year-old’s ever-growing career, having left longtime reps IMG with her agent and now Evolve co-founder Stuart Duguid.

“I’ve spent my career doing things my way, even when people told me it wasn’t what was expected or traditional,” Osaka shared with Sportico earlier this month (h/t NPR). “Evolve is the next natural step in my journey as an athlete and a businesswoman.”

Maiysha Kai is theGrio’s Lifestyle Editor, covering all things black and beautiful. Her work is inspired by two decades of experience in fashion and entertainment, a love of great books and aesthetics, and the indomitable brilliance of black culture. She is also a Grammy-nominated singer-songwriter and editor of the YA Anthology. Body (Words of Change series).

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