New York Nike store opens with futuristic technology and huge collection
- Nike has opened a new flagship store in New York.
- Called the Nike House of Innovation 000, it spans six floors and 68,000 square feet and is packed with unprecedented customer experiences that Nike has never achieved before.
- The store takes all of Nike’s digital advancements and combines them with new ones to serve all kinds of customers, from the hardcore shopper to the hardcore sneakerhead.
Nike opened its new store on Thursday, officially named Nike House of Innovation 000. Located on Fifth Avenue in Manhattan, it is Nike’s new flagship store in New York.
Spanning six stories and 68,000 square feet, it’s packed with unique customer experiences Nike has never done before, including the world’s largest collection of Nike shoes for sale, a “speed shop” filled with popular items available for grab-and-go and integration of new features from Nike’s shopping app, including instant purchase.
One floor is entirely dedicated to sneakers – including a space dedicated to women’s shoes – while another is entirely dedicated to men’s clothing. Women’s and children’s clothing share one floor.
Another floor is dedicated entirely to the services of Nike Plus, the sports retailer’s free membership program. It offers perks like free courier delivery for purchases in the new store, free delivery for online purchases, and “unlocks,” which can include anything from exclusive access to in-demand shoes. during opening hours reserved for members.
Nike opened a similar store in Shanghai on Oct. 4, which it called the 001 House of Innovation. Already, 600,000 customers have walked through the door there, according to Nike.
When you walk into the store, you immediately see how important digital has become to the business, including integration with the Nike app. The store is built with the idea that customers can use the app to purchase items directly off the shelf, without the need for checkout.
This is what the huge store looks like: