Nike hints at Metaverse entry as it trademarks ‘virtual goods’ in products

New Delhi: Nike is seeking to register its trademarks for various virtual goods in the United States, due to the growing popularity of digital products, Bloomberg reported on Monday.

Nike has filed for “virtual goods” trademarks for a number of products, including footwear and apparel, indicating the company’s apparent plans to enter the metaverse.

In late October, the Beaverton, Oregon-based sportswear giant filed seven applications with the US Patent and Trademark Office to protect its brands in a number of categories, according to news reports.

Nike said in its applications that it intended to use the patents for “downloadable virtual goods, retail store services featuring virtual goods, and entertainment services.”

The company filed applications for several trademarks, including the words “Nike”, “Just Do It”, “Jordan” and “Air Jordan”, as well as the Nike “swoosh” logo, the Jordan silhouette logo and the stylized combinations of the company name and the swoosh.

Intent-to-use applications suggest that Nike may be considering a transition to the Metaverse.

Headgear, glasses, bags, backpacks, non-downloadable virtual shoes, and sports equipment are the various digital items listed in the requests.

Nike’s Metaverse Blueprints

In the age of digital arts, non-fungible tokens (NFTs), and video game skins, which are decorations like outfits and accessories for virtual characters, virtual goods are gaining a lot of attention.

Some digital assets are sold as NFTs, which are digital goods authenticated using blockchain technology. For example, a Dolce & Gabbana NFT collection sold for around $5.7 million at an auction in October.

The metaverse is a shared virtual space where the real and virtual worlds merge into one. However, Nike’s plans for the Metaverse are not yet known.

A report from The Fashion Law indicates that Nike plans to fill many “virtual hardware designer” roles.

It comes after Nike handed former innovation engineering director Andrew Schwartz a new role. Schwartz has been Director of Metaverse Engineering at Nike since September of this year.

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