Nike store transforms into Greek-inspired design in honor of Giannis Antetokounmpo
Giannis Antetokounmpo is the Milwaukee Bucks’ big hope in terms of winning another NBA championship. The same rings true for Greek basketball as they lead their country to the FIBA Basketball World Cup. Nike is also taking advantage of the Greek Freak craze.
The juggernaut shoe brand pulled out all the stops to transform its Niketown store in SoHo New York into a Greek pantheon. As soon as you enter the store, you will feel like you are in Athens. Angela Kalias of the Greek City Times recounted what she saw when she entered the renovated store.
Nike Soho New York has transformed its store into a Greek monument in honor of the “rise to legend” of NBA MVP Giannis Antetokounmpo and his own signature Nike shoe, the Zoom Freak 1.
The signature Greek Freak-inspired “Coming to America” shoe comes from his personal connection to history and according to Nike, the Zoom Freak 1 is “featured in an animal print and rich gold accents to mimic the grip worn by Prince Akeem on his official entry into the United States”.
Local Greek-American New Yorker Matheos Sprague had visited the store and said: “I’m blown away by Niketown Soho, they designed the whole store in a whimsical modern Hellenic style for Greek NBA star Antetokounmpo. Complete with Greek dinner and coffee!
Nike officially launched Zoom Freak 1 in July, and the event was attended by the Bucks superstar and his brothers. Her shoe was the highlight of the store, but the Niketown look and vibe added to the shoe’s appeal.
While the shoes are doing well, Giannis is currently struggling. The 24-year-old is struggling to find his groove in the FIBA Basketball World Cup and will likely struggle against Team USA.
However, Giannis has averaged over 25 points per game over the past two years against the best basketball players in the world. There is no doubt that he should be able to bounce back and live up to the hype that Niketown SoHo has built for him.