Nike Store will implement a drawing system for online releases
Announced today, Nike will pilot a new online drawing system that will affect the rollout of in-store releases. Those hoping to participate in future Nike drops must enter a raffle, and winners will have the opportunity to purchase the product at Nike’s doorstep in the United States. A Nike+ account will now be mandatory for those who hope to participate in the draw, and for each data. release users must select a style and size before winners are randomly selected. Once the raffle is complete, entrants will be notified of their eligibility to purchase the launch product via email within 24 hours. For those lucky enough to be selected in the random selection, you must have your valid photo ID on hand to purchase your shoes at the Nike location listed in the raffle. See full terms and conditions at Nike.com.
The changes are a response to the discontinued release of the Nike Air Jordan 1 “Chicago” and “Pinnacle” colorways, when Nike said “bots compromised the experience around specific products.” The first Nike drops to be affected by the new changes will be the Nike KD7 “What The” as well as the two pairs included in the Nike Air Jordan 7 Retro “Celebration” collection. All three sneakers are set to drop on June 20 at 6:00 p.m. CDT.
In short, creating new Nike joints has become much more complicated for American sneakerheads, while similar raffle programs are already in effect in some Asian markets like Hong Kong. Will this system make shopping for sneakers more efficient? Have dealers and bots ruined things for everyone? Leave your comments below.