Opening of Nike store at DLF Mall, Noida
Nike’s newest partnership in its retail transformation journey opens in the NCR on the 25thand of September. Located in the heart of Noida at DLF Mall of India. The Nike Mall of India store showcases the latest retail and architectural designs used in new Nike stores around the world. The two-story, 743 square meter store is fully equipped to serve athletes through membership offerings that allow consumers to make exercise a daily habit.
Nike Members can enjoy exclusive merchandise and get early access to new Nike products and events before the public. Operated by Nike Partner, RJ Corp, the Nike Mall of India store features the latest and most comprehensive range of Nike products in the region, with comprehensive offerings for men, women and children. With product offerings in running, training, lifestyle, basketball and Jordan, this doorway is the destination for Nike’s best product innovation in town. Shoe try-on and bra fitting services are also available to consumers.
Tarundeep Singh, Senior Store Manager, Nike, Southeast Asia and India, commented on this:We believe that physical spaces remain essential for consumers to get the best brand experience. With the opening of Nike at the Mall of India, we are poised to propel our direct-to-consumer strategy through the integration of digital and physical retail. The best Nike products and offers have been carefully selected for this community, and the store has been conceptualized with multiple touchpoints for a fully immersive and seamless Nike experience that is personalized and unique..”
Throughout the pandemic, Nike has doubled down on its digital and membership efforts to better serve consumers. Through innovative concepts and a connected marketplace strategy, Nike and partner stores are creating the future of retail.
Nike’s Mall of India is located at Plot No – M 03, Sector 18, Noida 201301 (NCR), India.