Photos: Middle East’s largest Nike store opens at Dubai Mall
American sportswear brand Nike has opened its largest store in the Middle East and North Africa at the Dubai Mall.
The new store, resulting from a partnership with the Emirati retailer Sun and Sand Sports, covers 3,290 square meters.
Inside, customers can choose from a variety of sections, including the personal Nike experience, where they can customize footwear and apparel such as laces, straps, buttons, markers and tags with illustrations and other features.
A lounge section dedicated to women also includes a dressing room and lounge where women can shop with their friends in private and listen to their own music.
Other unique details include a flexible tryout space, designed like a small basketball court, for youngsters in Dubai to try out their new sneakers.
Additionally, there will be access to the Nike Community Hub, a place where customers can connect with athletes.
The opening coincides with the launch of the Nike HyperAdapt, which is supposed to be the first fully functional sports shoe that electronically adapts to your foot.
NikePlus members will have the chance to participate in different events and experiences in the store and get early access to new products.
They will also have access to an easy shopping experience and the ability to have items delivered to their doorstep at no additional cost.
Nike is hosting a number of events to celebrate the December 1 opening, including customization sessions.
The Nike store will be open seven days a week from 10 a.m. to 10 p.m.