Plan to turn former Nike store in Broughton Park into PureGym has been given the green light
PureGym is set to open its first site in Flintshire after receiving the green light from the local planning authority.
An initial planning application was filed by PureGym in January 2019 for a new gym in the double unit formerly occupied by Nike.
It was approved shortly before the UK went into lockdown in March 2020.
But the international gym chain’s interest in the site has cooled as the pandemic took hold and leisure facilities were forced to close.
In the meantime, Aldo shoes took over the unit by opening a ‘pop up’ shop in June 2020 to sell clearance inventory after the company fell into administration.
The plans were resubmitted by PureGym towards the end of last year, they were given the green light this week.
The initial request submitted by PureGym allowed for the redevelopment of a unit with the addition of a 505 m² mezzanine.
The new plan will see “the simple conversion of the whole unit to accommodate Pure Gym plus the introduction of a 186m² mezzanine”.
The approved proposal will be slightly smaller than the original plan with a total floor area of 1,048 m².
A document submitted by Tetra Tech Planning states: “These revised proposals are deemed to contribute positively to the existing retail/leisure offering occupying the park, while the proposed gym contributes directly to PPW’s wellness objectives. (Planning Policy Wales) to encourage active and healthier lifestyles. ”
“The gymnasium will provide new employment opportunities, both direct and indirect, and represent a positive investment in the community of Broughton.”
The application was endorsed by Flintshire council case officer Barbara Kinnear, in her report she said there was “no negative comment to be made, but it is possible that the music used to support the activities could cause problems to adjacent units and therefore suggests conditions to limit the music used in the operation of the gymnasium to be inaudible in one of the adjacent units.
Ms Kinnear said: ‘The unit is within the established commercial park of similar style units and uses and is currently in commercial use. The business park also has a number of recreational facilities such as a restaurant and cinema which are complementary uses to the overall retail park facility.
Most PureGyms are open 24 hours a day and offer cardio equipment, fixed and free weights, and exercise classes, there are over 200 pieces of workout equipment at most gyms.
Their website states, “We welcome everyone, regardless of size, ability, age, ethnicity, religion, gender, sex or sexual orientation. Our gyms are friendly, supportive and non-judgmental spaces where everyone can come in, train and leave feeling great.
Last month PureGym received a £300m capital investment to fund ‘ambitious’ expansion plans, with new venues planned in the UK and internationally.
Humphrey Cobbold, CEO of PureGym, said: “At PureGym, we are driven by a clear sense of our mission and purpose – ‘Inspiring a Healthier World’ – to make exercise more affordable and accessible to millions. of people.”
“We have a clear and deliverable growth strategy to ensure we deliver on this mission. Our objective is to continue our expansion and consolidate our leading positions in the United Kingdom, Switzerland and Denmark.
“Beyond Europe, we’ve established a groundbreaking franchise partnership in the Middle East, exciting early-stage discussions with potential franchise partners in Asia, three test sites preparing for launch in the U.S. United and an exciting digital fitness development plan.”
“With health and wellness at the top of the global agenda, we now have the capital, capabilities, technology and leadership team to become a global fitness and activity operator.”