RTFKT teases virtual and physical Nike collection

Shortly after revealing virtual sneakers, RTFKT Studios has now unveiled its apparel collection – both digital and physical – with Nike on my way.

RTFKT took to Twitter to make the announcement, sharing a preview of the wearable black Nike hoodie highlighted by the co-branding. Studio founder Benoit Pegotta said in a tweet, “Not your usual physical hoodie, this hoodie is designed for special functions.” He went on to explain that the collaboration marks a global RTFKT x Nike crossover, hinting that the outing could be both virtual and IRL. “RTFKT x Nike AR Genesis Hoodie coming soon as a Wearable and Forgeable Physical Clone,” RTFKT wrote later in the official announcement.

In addition to the hoodie, the teaser visuals feature a walking preview of the Nike Dunk Genesis CRYPTOKICKS, whose appearance can be changed using virtual “flasks”. The duo have yet to confirm whether the virtual sneakers will also receive a physical release.

Check out the teasers below and stay tuned as we learn more about the RTFKT x Nike apparel release.

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