RTFKT teases virtual and physical Nike collection
Shortly after revealing virtual sneakers, RTFKT Studios has now unveiled its apparel collection – both digital and physical – with Nike on my way.
RTFKT took to Twitter to make the announcement, sharing a preview of the wearable black Nike hoodie highlighted by the co-branding. Studio founder Benoit Pegotta said in a tweet, “Not your usual physical hoodie, this hoodie is designed for special functions.” He went on to explain that the collaboration marks a global RTFKT x Nike crossover, hinting that the outing could be both virtual and IRL. “RTFKT x Nike AR Genesis Hoodie coming soon as a Wearable and Forgeable Physical Clone,” RTFKT wrote later in the official announcement.
In addition to the hoodie, the teaser visuals feature a walking preview of the Nike Dunk Genesis CRYPTOKICKS, whose appearance can be changed using virtual “flasks”. The duo have yet to confirm whether the virtual sneakers will also receive a physical release.
Check out the teasers below and stay tuned as we learn more about the RTFKT x Nike apparel release.
gm, comfortable soon?⚔️ pic.twitter.com/Yd8MB8Gxjy
-RTFKT (@RTFKT) April 29, 2022
Clone Wearable, 3D Files for clone, and a very special RTFKT x Nike World Merging hoodie are on the horizon?
And no that’s not what’s inside MNLTH 2, MNLTH are invention drops, not merch drops lol. Showing everyone the forehead later today?? https://t.co/OINtRTfd1s
— Benit0 RTFKT?? (@benitopagotto) April 29, 2022