Serena Williams on her latest Nike collection and what inspired it

A legendary athlete turned entrepreneur, Serena Williams is a force both on and off the court. She made tennis history, launched her own business fleet which includes an inclusive clothing brand S by Serena and the design team of Serena Williams, and created an apprenticeship program with Nike to diversify the brand’s talent pool and champion the next generation.

As part of the latter, 10 talented New York-based designers were tasked with setting new athleisure trends, not following them, for the latest SWDC collection.

Courtesy of Nike

“When I get on the court, I really want to stand out,” Williams said of the premise of the program’s offering. “I like to be different. I just like to try my hand at design.” Taking inspiration for the sportswear giant’s collection from ’90s trends, the SWDC has given the pieces a new feel for 2021 that’s perfectly aligned with Williams herself. “I love the bright colors and the prints,” the renowned athlete tells BAZAAR.com on Zoom. “I didn’t even tell the designers, we were so on the same page that they felt the same, and it definitely gives you that nostalgic feeling.”

serena williams nike swdc

Courtesy of Nike

Of course, the SWDC team also made sure to incorporate more personal touches into the range, like references to West African kente cloth and even surprised the mother-of-one with the initials. of his daughter, Alexis Olympia Ohanian Jr., woven into the patterns. “[The collection] it really speaks to me, my background and where I’m from,” says Williams. “It meant a lot to me that we were able to bring a bit of African culture into these designs.”

serena williams nike swdc

Courtesy of Nike

Within the range, shoppers will find an extensive activewear offering that includes everything from mesh jumpsuits to biker shorts and matching bras, as well as iconic Nike staples with embellished gold updates. Discover the collection now before it officially goes live on September 1st.

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