The JACQUEMUS X NIKE collection is finally here!
Long-awaited collaborative collection between the French fashion house JACQUEMUS and sportswear giant NIKE is finally here and it’s just the beginning of a long term partnership. The collection brings sporty style into everyday life, based on the belief that sport isn’t just about performance, it’s also an expansion of style and self.
The countryside is photographed in the Camargues Salt Mountains in southern France by an American photographer Zoe Ghertner. The star of the campaign is the English singer and songwriter Jorja Smith.
For this collaboration with Nike, I wanted to create a collection that minimally reinterprets athletic women’s sportswear. I’ve always been inspired by vintage ACG pieces and Nike campaigns from the 90s. interpretation of the Humara, my favorite Nike shoe. It was important that the collection be accessible to all body types, and be a natural blend of Jacquemus style and Nike performance.
– said Simon Porte Jacquemus.
Simon Porte Jacquemus updated Nike heritage pieces with his ultra-feminine aesthetic, redefining summer ready-to-wear fashion. The collection includes clothing, unisex footwear and accessories.
Nike x Jacquemus is available from June 28 exclusively on jacquemus.com and in all Nike stores worldwide.