The redesigned Seattle Nike store features gait analysis
Nike recently gave its Seattle location a futuristic makeover.
The new store has a number of exciting features, including an art installation signed by Seahawks players and a complex display from Michael Jordan.
Perhaps most interesting about the store is its new gait analysis technology.
The leading sports brand has quietly added this running assessment technology for several of its stores around the world in recent months.
The concept is quite simple. One steps onto a treadmill for a short run while an expert staff member monitors the participant’s stride using Nike technology.
The expert is then able to recommend an appropriate running shoe for the runner based on the test results.
At the end of the test, the runners also receive a video of their performance, so that they can analyze their stride themselves.
Generally speaking, advanced Gait technology can flag issues in a person’s running style or identify what is causing injury to the runner.
However, Nike’s running assessment technology seems to be designed more with the goal of finding the right Nike shoes for your run.
The free service attracts many runners looking for feedback on form and a well-fitting shoe.
It’s also available in select locations across the country, including Nike Chicago, Nike Mall of America in Minnesota, Nike Lenox Mall in Georgia, and Nike Scottsdale in Arizona, among others.
Even some international sites offer Nike Run Analysis in stores. Check out this Nike + Running Analysis test done in TokyoJapan.
Another runner visited a Nike store in Toronto and also had a very positive experience completing the review.
“Te Nike+ Run Analysis has helped me a lot to understand my body and my running habits on a whole new level. Now I am more aware and cautious of my overall running style and aesthetics, as working on areas of improvement is crucial for successful and more enjoyable runs during training,” Christina Cheng wrote in a blog post.