The UNO x Nike collection with Giannis is a “wild” mix of the cards’ iconic colors
This one is surely a collaboration for the ages. Two of the brands participating in the collaboration have formed a large part of countless teenagers, sometimes reaching adulthood, and even later. Part of the reason for their universal appeal, regardless of age, can be seen in their brand communications. As brands dealing with two very different types of consumer goods, although they may find a distant correlation in the sense of “play”, Nike and UNO stand for the individual and individualism, and are all for healthy competition. . ‘Just do it!’ meets ’50 Years of Being Wild’ in spectacular fashion, with a determination, an enthusiasm that celebrates the winner with dynamism.
With a product line developed in coordination with 2019-20 NBA Most Valuable Player Giannis Antetokounmpo, toy company Mattel, Inc. announced the collaboration, featuring iconic Nike merchandise in signature UNO colors . The three primary hues and green adorn the shoes as a whole, creating four plain, solid, and chunky sneaker designs; and in conjugation, much like the “Wild” cards which carry all four. Along with the colors, the products featured in the collaboration also incorporate several other card design elements, while celebrating Giannis and his family’s love for UNO. “I want every product to feel genuine and authentic, and playing UNO with my brothers is an integral part of our lives,” Antetokounmpo said of the high-profile collaboration. “The Nike team did a great job bringing my ideas to life, and I think they created something for every Nike, UNO, and basketball fan in this collection,” alluding to the appeal universal of the product range: delightful both in appearance and spirit.
The collaborative product line is the complete package, and anyone even remotely interested in any of the three merged brand images will find it hard to choose just one. Footwear is perhaps the title of the entire collection, featuring the Nike Zoom Freak 3 and Air Force 1 sneakers, and the Offline slip-ons, featuring UNO colorways and Giannis design. Additionally, there will be a members-only Zoom freak 3 exclusive black colorway featuring an UNO 50e anniversary logo on the tongue, accompanied by jokers on the tip.
A special-edition Nike apparel capsule featuring a classic cotton t-shirt and hat with Giannis’ number displayed will outline the apparel portion of the collaborative range. While the footwear line and apparel capsule will be available on Nike’s official website in the coming months, the UNO side of the “facelift” will include a Giannis-branded UNO deck that will be sold on Mattel Creations and NTWRK starting on November 11 this year. The same deck will also be incorporated into the UNO! Mobile app, available on Android and iOS devices November 1-30. Interestingly, the limited-edition card game will also feature a new rule, in which players can “force a turnover” to steal an extra discard pile. On a lighter note, this could just mean additional chaos for UNO games that are already animated enough: but then again, we all know a thing or two about UNO rules, right?