These Rad Nike shoes are inspired by player culture

Nike makes all kinds of shoes inspired by pop culture. But these next releases find the shoe giant embracing the video game aesthetic. This fall, Nike will release an all-new shoe that evokes the colors and graphics of the 8-bit world, with a new Blazer Mid sneaker inspired by video game culture.


The fans have been image sharing of the upcoming Blazer Mid ’77 shoe on social media. It sports a white/white/bright crimson/black color scheme and premium patent leather overlays that serve as mud flaps and toe caps. This new shoe features a ton of detail that the nerdiest fan will notice right away. For starters, it comes with “have a good game” print on the lower heels, pixelated 8-bit style Nike Swoosh logo, retro style Velcro heel patches, multi-colored sole, and full glow-in-the-dark branding treatment for “Just Do It” logos.

Based on the pictures alone, it looks like fans seem to be mostly digging them so far. With some reservations of course. A Twitter user named Chris Macchi said, “I actually don’t hate them, but they’re a little too over the top. The lights out bit is SICK and I love the pixel swoosh.

This isn’t the first time Nike has embraced video games or gaming culture when creating a new shoe line. Last year, they released Nintendo 64-inspired Air Max 97s. There have also been several Sony Playstation collaborations over the past few years. While these latest shoes are reminiscent of video game graphics, the colors also make them perfect for anime fans and even ravers.

These shoes don’t yet have an actual release date, or even a suggested retail price. Right now, though, all signs point to this colorful shoe hitting stores in Fall 2020.

Featured Image: Nike

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