This Nike store is made of real trash (shoes excluded)
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Nike offers its rotating roster of collaborators a permanent home with the launch of Nike Lab-a Mercer Street boutique (along with cousins in London, Paris, Milan, Shanghai and Hong Kong) whose architecture is every bit as innovative as the sportswear it houses. That means it’s made from real trash. Or, at least, some parts are.
The interior, created by the design director of Nike Retail Tim Rupp with the help of Arthur Huang, replaces the traditional steel-wood-glass store model with lightweight, modular units made from recycled materials. Think milk jugs and DVDs reincarnated as shelves, gym bars turned into clothes racks and seats whose felt-like fabric is derived from crushed water bottles. (“If we’ve had enough of the seats, we can turn them into jerseys,” Huang jokes.)
All that (which reads as futuristic, not freegan) serves as the backdrop for limited-edition merchandise such as World Cup-themed gear and NikeLab’s flagship launch, the Free Mercurial Superfly HTM (bathed in a halo of red light, above).
Stop by to try them out (they’re already sold out online), or just see if you can figure out what super slick art installations are really made of.
Nike Lab [Official Site]
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